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It is with heavy hearts, and profoundly sad souls that we wish to inform our family that our Namesake, Founder, and CEO, Heidi has passed on. She was the sweetest, most loyal diva pug who ever was, and she will be missed by all who had the privilege of knowing her.

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Welcome to Heidi & Company

Alaskan Dog Apparel and Accessories

Cuddly Soft Fleece Coats

Cuddly Soft Fleece Coats

Doggie Booties For Warm Paws

Doggie Booties For Warm Paws

Happy Warm Pups

Happy Warm Pups

Heidi & Company was started in 2003 by Rebecca Cruz of Anchorage, Alaska. Inspired by the effects of the long arctic winters on her pugs, Heidi and Foggie, we decided to create something unique and stylish to keep them warm.

We have a great time creating new styles of clothing for all breeds and sizes of dogs.

We have put a lot of thought into the design of our products to create not only stylish and durable clothing for dogs, but also taken the comfort of the dog into account. Some examples:

  • Triple stitching on neck and waistbands for additional strength
  • Offset seams for comfort
  • Male coats are cut higher in the front than the female coats
  • High quality material

We take great pride in our products, and everything we produce is done with a high level of craftsmanship and care.

All products are pug tested and pug approved.